SCADpro × HP
SCAD worked under the guidance of HP, Adobe, Intel, and NVIDIA to increase brand awareness and usage for the ZBook product.
Class
Event
SCADpro Sponsorship
Timeframe
Winter 2020
10 Weeks
Awards
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Problem
HP approached SCAD for help marketing its Z by HP line of computers to college creatives through a series of web events.
Solution
Two live streams that showcase the work of top professionals and the power of Z by HP, Adobe, NVIDIA, and Intel.
Production Lead
Production handled the On24 livestream event planning, intro and outro motion graphics, talent acquisition, creation of an AR swag box, and an event Discord.
Host
I represented SCAD by hosting both the 2D and 3D events alongside the creators we invited to learn from, and I gave my own tutorial for 2D!
Presenter
I designed and presented the final presentation, providing an engaging and informative experience for the viewers.
Context
